Newmarket's Paddy Purcell says there's a huge ambition within the club to establish themselves as a force outside of Clare.
The reigning Clare League and Cup champions face Limerick side Janesboro this weekend in the Munster Champions Cup Final.
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Purcell, who is the captain of Clare's Oscar Traynor side, says they are always looking to raise the bar.
Kickoff on Sunday at the County Grounds in Doora is at 2pm.