Snapchat was the social media app of choice for visitors to Ennis during Fleadh Cheoil na hÉireann.
Over the nine days of the traditional music festival, 1 million megabytes of data was transferred through the free public wifi service – with Snapchat accounting for 13.8 percent of it.
Facebook accounted for 10 percent, a figure that was far higher than other social networks such as Twitter and Instagram.