Tourism Ireland is stepping up efforts to attract visitors to the West, from the Middle East.
The iconic Cliffs of Moher features in an advertising campaign that is currently running in the United Arab Emirates, in a bid to lure more visitors to Ireland.
The ad highlights how UAE nationals no longer require a visa to travel to Ireland.
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Around 71,000 visitors came to Ireland from the Middle East last year, and it’s hoped this campaign will help grow that number further.
