Clare's natural beauty is to be showcased to TV audiences in Belgium.
A crew from the country's state broadcaster is currently filming a program on the Wild Atlantic Way, and today will see them take in the Cliffs of Moher and the Burren as well as a spot of kayaking.
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Fáilte Ireland, who've helped organised the initiative, say they're hoping for a direct boost in tourism numbers from the county as a result of the show.
