The Cathaoirleach of Clare says the county can't afford to miss out on promotion at the annual Milwaukee Festival.
Sixmilebridge councillor John Crowe is part of a Clare delegation that has travelled to the US to take part in the event, which has been running for over 30 years.
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This year has seen a big promotion of sites linked with Brian Boru, including Killaloe, while Councillor Crowe also believes the event is pf paramount importance to Shannon Airport in particular.
