It's hoped a new website promoting Lough Derg will deliver tourists to the area.
Discoverloghderg.ie provides visitors to Clare/Galway/Tipperary region with information on places to visit, events, accommodation and activities.
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It has been launched by Environment Minister and Tipp TD Alan Kelly, who has confirmed that a 2 million euro stimulus package is being invested in delivering the objectives of a Marketing Plan for Lough Derg, which was launched earlier this year.