A Clare GP is calling on schools and communities across the county to begin an anti "Nek Nomination" campagin.
The social media drinking craze has already been linked to the deaths of two young people in recent days.
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The drinking dare phenomenon has spread rapidly across the world on internet sites and the Taoiseach has lead national condemnation of the practice.
Miltown Malbay GP Dr. Billy O’Connell insists there are ways to tackle this problem.
