Paris Metro users are to be treated to a little vision of Co. Clare for the next few weeks.
Tourism Ireland have teamed up with one of France's leading travel agents – Go Voyages – for a billboard campaign featuring images from along the Wild Atlantic Way, including the Cliffs of Moher.
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France is one of Ireland's top tourism markets delivering 505,000 visitors last year, an 11% rise on 2014.
Tourism Ireland ran a similar campaign last year and Elmagh Killeen the organisation's manager for Southern Europe, says Co. Clare is ideally placed to capitalise on the French market.
