Hundreds of thousands of people may travel from all over the world to see the Cliffs of Moher, but now the Cliffs themselves are on the move in Spain.
As part of an advertising campaign, which is promoting Ireland as a tourism destination, a spectacular image of the North Clare tourist attraction has been wrapped around trams operating on Barcelona's busy Avenida Diagonal.
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Tourism Ireland, who are supporting the venture, say 1.3 million people use trams on this route each month, while millions more will see the trams pass while they're in cars, on bikes or on foot.
CSO figures show an 11% increase in Spanish visitors to Ireland early this year.
