Ennis is in the running to be named as Ireland's top large tourist town.
The Fáilte Ireland competition, which is being held for a third year, has been revamped to reward both small and large areas, with Cobh, Killarney, Kilkenney, Westport and Trim all up against Ennis.
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It comes as businesses report an upturn in the numbers of American and British tourists visiting the county town this summer.