There are international calls for the Data Protection Commissioner to prevent Facebook accessing users' internet searches.
The social networking giant already uses cookies and pixel tags to track browsing activity within Facebook.
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But now it plans to profile what people search for when they're NOT logged into the app.
The Trans-Atlantic Consumer Dialogue group includes European and US lobbyists.
It's called on the Data Protection Commissioner here to intervene in what it calls an "unprecedented incursion into users' lives online."