Images of the Cliffs of Moher are going in display at Italian metro stations in an effort to attract tourists to the region.
It's part of a Tourism Ireland billboard campaign in the cities of Milan and Brescia, which is hoped will reach up 113 million commuters.
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A similar set of ads has also recently been rolled out at underground stations in Paris.
In 2015, Ireland welcomed about 321,000 Italian visitors.
Elmagh Killeen, Tourism Ireland’s manager for southern Europe says many of these are keen to visit Clare
