The director of Shannon College of Hotel Management says quality must be a key prority as the tourism sector works towards recovery.
Philip Smyth made the comments as he addressed the class of 2014.
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In all 92 students have graduated this week 54 of those are from across the world while 38 are Irish based including one from Clare.
For the 63rd year in a row all of the graduates are now in work placements.
Marketing Manager Sarah Geraghty says they're always glad of interest from students locally.