The Irish Vintners Association wants retailers to build separate off-licence units within their stores.
Yesterday the Health Minister published a new bill which will provide a legal minimum price for alcohol and regulate drinks advertising.
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The Bill calls for health warnings on labels, as well as calorie information, and it also requires supermarkets and shops to sell alcohol in separate areas.
Chief Executive of the LVA Donal O'Keeffe says shops should build separate units, though he expects they'll object.